free directories - are you on these there are free to setup and you may be missing out on quite a few customers if not.
just google to find access to them: dmoz, yahoo, bing, ask, thompsons, yell.com

clear message - do you have a clear message or call to action on your front page
e.g. we sell shoes, visit us at or buy online click here
e.g. interior design - free online quote click here

hidden - do your customers know you have a website, and would it be useful to them to visit it, are there reasons for people to return to your website

news - is there a newsletter you could offer that informs people of new products, services or free stuff

significance - associate your product or service to this need and you'll get a dedicated customer

love - link a personal connection or feeling of love to your product and you have a raving fan who'll spend alot to get access to it.
(e.g. BT phone home and talk to dear old mum, she misses you and would love to hear from you.)

Offer
I'm offering a free SEO analysis and Website Make over, you need to be a newsletter subscribers.
I'll be doing this twice this year, so I'll be annoncing a new winner every 6 months.
What you Get:-
Top competitors compared to your website
Marketing Analytics, this records every visitor on your website, where they came from.
Match and suggest top keywords
Google Local Marketing 2 keywords for 1 year
Design styles and front page updates suggested
Integration of your top 5 keywords to your website
Integration of New front page design
Marketing Reports every 3 months, with tips on improving your marketing strategy, whats working whats not.
Worth over £1500